Kojak is a fashion brand that blurs the line between haute couture and ready-to-wear through creating costume drama pieces. Kojak is not just a fashion brand, it relies on storytelling to send a message. The stories primarily rely on personal experiences and scenarios that are meant to push the norms and to have people question what they see.
Egyptian designer Mohanad Kojak follows an educational approach where he sees beauty and art in all that surrounds him. For the young, self-taught designer, fashion is how he interprets the world around him. His pieces are a means of self-expression both for him and for the person wearing them.
Kojak started his journey at a very early age, where he used to create clothing pieces for dolls. Years later, he makes statement haute couture and ready-to-wear pieces for his modern-day ‘Kojak dolls.’
In 2016, Kojak participated in the first season of Project Runway Middle East, which was a turning point in setting his brand identity and aesthetic.
"It’s like highlighting ordinary experiences. In a way, it’s seeing beauty in the ugliness."
- Mohanad Kojak