About the brand

Founded in 2014, Kojak has become known for its artistically daring pieces; embodying concepts that are experimental and progressive, merging between arts, fashion and social movements. The brand specializes in Haute Couture, Pret-a-Porter and Bridal, emphasizing more on womenswear followed by menswear. Located in the heart of Cairo, Kojak Studio caters to everyone who dares to standout and express their individuality through pieces that are as unique as those who wear them. Kojak is all about social movements and romanticizing the dark reality, it focuses on art and creation as much as it focuses on humanitarian issues and problems related to empowerment and minorities. Each collection utilizes colors, designs and fabrics to shed the light on those issues, they’re meant to push the norms and have people question what they see. The brand aims to be the voice to speak for those who don’t have a voice; with a yearning hope for an inclusive world where everyone would feel happy, free and safe being who they are.

About the designer

Egyptian designer Mohanad Kojak follows an educational approach where he sees beauty and art in all that surrounds him. For the young, self-taught designer, fashion is how he interprets the world around him. His pieces are a means of self-expression both for him and for the person wearing them.

Kojak started his journey at a very early age, where he used to create clothing pieces for dolls. Years later, he makes statement haute couture and ready-to-wear pieces for his modern-day ‘Kojak dolls.’

At the age of 14, he started designing and experimenting with fabrics and accessories, but it was nothing professional until his first semester at university. It all started when he was filming a fashion film for a university project and decided to design and create all the outfits in the film himself. 

In 2016, Kojak participated in the first season of Project Runway Middle East, which was a turning point in setting his brand identity and aesthetic.


"It’s like highlighting ordinary experiences. In a way, it’s seeing beauty in the ugliness."

- Mohanad Kojak